Having been no stranger to these, I have had my share of experience with different employers at job fairs… Here is my short list of what I think they should remember:
1.) Do be polite and courteous to the job seekers. Yes after the 30th person you have probably said the same thing a lot of times, but remember you are the company for that moment and thus the way you behave reflects back on the company image.
2.) Be knowledgeable about the company you are representing! When you can answer the basic questions of the job applicants with confidence, it gives you more credibility. I have been turned off by companies whose representatives could not answer basic questions.
3.) Do not act bored or as though it is a chore to be there. Even though you are on the other side of the booth, people can pick up signals, and this behaviour creates a negative reflection on the brand… making you miss out some great potential recruits.
4.) Be honest but not discouraging. There are ways to reject people that are not suited to your company, do it with tact. Be respectful.
5.) Be positive and empathetic, you were once in their shoes and you never know when this job seeker you are meeting will be your next boss/network/ or contact!
6.) Be the best you can be to get the best you can get. I believe in leading by example and recruiting is no different!